A mill that thinks like a brand.

For nearly twenty years we have been building one thing — a custom-towel mill where the engineers, the merchandisers and the quality team all sit two doors away from each other. No middlemen. No miscommunication. Just one team turning a brief into a finished towel, on time, on spec, on brand.

Craftsperson hands inspecting freshly woven cream-colored cotton towel in natural window light at the LUMA mill
Our Values

Three things we will not compromise.

A short list of operating principles that shape how we quote, how we sample, and how we ship. They are the reason 78% of our buyers come back for a second program.

VALUE 01

Vertical control.

Yarn dyeing, weaving, finishing, decoration and packing all happen within one campus. We can change a spec on Tuesday and have it in production on Thursday — without waiting on three sub-contractors.

VALUE 02

Real merchandisers.

Every account has a dedicated merchandiser who knows your brand book, your supply chain calendar and your QC contact. Not a sales rep. Not a generic "service account". A textile person.

VALUE 03

Quality before yield.

We hold AQL 2.5 across all programs and let through-yield take the hit. A reject is cheaper than a returned container. Our 18-month repeat-order rate sits at 78% — that's the metric we run the floor against.

01 / The Mill

Sixty-eight looms, one campus.

Our facility in Gaoyang sits on 18,000 square meters and houses 68 weaving machines — a mix of high-speed air-jet looms for plain terry, dobby looms for bordered constructions and 18 specialty jacquard looms for woven-pattern programs.

The mill is laid out in a single linear flow: yarn warehouse → dye house → warp preparation → weaving → finishing (scouring, softening, shearing) → decoration (embroidery, print) → quality inspection → packaging. A towel can move from raw yarn to packed carton in nine working days when timing matters.

We invested in our first jacquard loom in 2011. By 2019 we were running a dedicated jacquard floor — today it is the heart of our hospitality and luxury private-label work.

Wide view of LUMA textile factory floor with rows of industrial weaving machines producing custom cotton towels
Macro close-up of precise gold thread embroidered monogram on white cotton terry towel showing stitch density
02 / Decoration House

Sixteen Tajima heads, three print lines.

Our in-house decoration department is what most clients say sets us apart. Sixteen-head Tajima embroidery machines handle high-volume corporate and hospitality monogram work. A separate two-station digital sublimation line prints microfiber towels in full color. Screen-print rotary tables handle classic single- and two-color event work.

Every embroidery file is digitized in-house — we don't outsource. That means we can recommend changes to your file when the original was created for a paper print and won't read well at 16,000 stitches per minute. Most clients send us a logo PDF; we send back a stitch-count estimate and a digital simulation within 24 hours.

For jacquard work, we cut the loom card here too — the steel-and-paper template that drives the weave. Set-up cost is one-time and amortized over the program.

03 / Cotton Sourcing

From Xinjiang, from Giza, from organic upland.

Our standard hospitality and gym ranges use combed long-staple Xinjiang cotton — a grown-and-spun yarn we have been buying from the same three spinning partners since 2009. For premium spa and bath sheet ranges we offer Egyptian Giza 86, a long-staple cotton famous for its softness and tensile strength.

For brands with stronger sustainability commitments we run a separate GOTS-certified organic cotton line — grown without synthetic pesticides, processed under chain-of-custody documentation, fully traceable from bale to box. Slightly higher cost, but increasingly the default for European hospitality buyers.

We do not use OE-spun (open-end) yarn anywhere in our towels. Every meter is ring-spun, the higher-quality method that yields a stronger, softer yarn — and a towel that survives industrial washing.

Stack of premium custom cotton towels in ivory and terracotta tones on light oak surface
04 / Quality Control

AQL 2.5, every carton.

Our QA team operates independently from production. They have the authority to halt shipment of any carton that falls below specification. Below: the seven-step inspection protocol every order passes through before it leaves the campus.

01
Yarn check
Twist, count, strength, color uniformity tested before warp prep.
02
Lab dip
Pantone match, Delta-E under 2.0 sign-off before bulk dye.
03
Loom audit
Pile height, weave density and seam straightness sampled every 50m.
04
Wash test
Industrial wash x5 cycles; check shrinkage under 7%, color-fastness.
05
Decoration QC
Stitch density, registration, print sharpness vs. approved sample.
06
AQL inspection
Independent inspector samples per ISO 2859-1, AQL 2.5 major.
05 / Certifications

Audited by the right bodies.

A full set of internationally recognized certifications, issued by the bodies your compliance team will already trust. Test reports per order on request, at no extra cost.

OEKO-TEX Standard 100, Class I
Every product we make is tested for over 350 harmful substances. Class I is the strictest tier, the same standard required for baby clothing.

ISO 9001:2015 and ISO 14001
Quality management and environmental management systems, audited annually by Bureau Veritas.

BSCI (Business Social Compliance Initiative)
Independently audited for fair labor practices, wages, working hours, and safe working conditions. Required by most EU buyers.

GOTS (Global Organic Textile Standard)
For our organic cotton ranges, with full chain-of-custody documentation from farm to finished towel.

REACH and CPSIA Compliance
EU REACH and US CPSIA chemical compliance for all dyestuffs, softeners and finishes used in our products.

Sustainable spa towels with eucalyptus illustrating natural and organic textile production
06 / Sustainability

Less water, less waste, more truth.

Sustainability in textile manufacturing is more often a marketing exercise than an engineering one. We try to do it the other way around.

Since 2021 our facility has cut water consumption per kilogram of finished towel by 38% through low-liquor-ratio dyeing equipment and a closed-loop water reclamation system. We track and publish kWh, water and CO2 per kg as part of our annual ESG report.

We offer recycled-cotton and Tencel-blend ranges for clients with stronger sustainability briefs, alongside our GOTS-certified organic line. All packaging defaults to FSC-certified kraft cartons and recycled-content polybags. Single-use plastic polybags are available but not the default.

-38%
Water (per kg)
100%
FSC Packaging
3.1k
Solar kWh / day
Visit Us

Or come visit the mill.

We host buyers from across Europe, North America and the Middle East every month. Bring your tech-pack and your QA lead. We will spend a day walking the floor, sampling against your brief, and discussing the program in detail. Our showroom is fifteen minutes from Shaoxing North high-speed rail.

Plan a factory visit
Address
No. 18 Textile Industrial Park, Gaoyang Town, Zhejiang 312000, China
Nearest
Shaoxing North HSR (15 min)
Airport
Hangzhou Xiaoshan HGH (50 min)
Languages
English, Italian, Spanish, Mandarin
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