Sustainability is becoming both a buyer requirement and a brand-positioning lever in textile sourcing. GOTS organic cotton, recycled microfiber, water-efficient dyeing (ECA digital print, AirDye), low-impact reactive dyes, BSCI social audits, the full Higg Index. This collection covers what is real in sustainable textile manufacturing today versus what is greenwashing, and how to build a defensible sustainability story into your custom-towel program.